What is World Wide Web?

What is World Wide Web? What is www? If you are going to market your Small Business on the internet you need to have some sort of understanding of what you are working with. Think of this as your introduction to the World Wide Web.

The internet is a world wide network of interconnected computers where users are able to send and receive information all over the world. The World Wide Web (www) is the information available on the internet which is accessed and viewed in browser software such as Internet Explorer or Mozilla Firefox. Think of the internet as a book and the World Wide Web as the text; one cannot function properly without the other.

Do I Need a Website?

If I found your business in an online directory my first instinct would be to click through to your website and check you out. If you have a website that is graphically pleasing, easy to navigate and tells me what I want to know then chances are you have a new customer.

Your website is your brochure on the web and is a reflection of your business and if done well will assist your customers and potential customers to find you and order from you in the most efficient way possible.

The internet is the fastest growing phenomenon in the history of the world and you have the opportunity to use the World Wide Web as a very effective advertising and marketing tool. Use it well and it will give you a competitive advantage.

Having a presence on the internet establishes your credibility, showcases your business, increases your customer base and helps you to find the customers that want or need your product or service. Your customers can access information about your product or services on the web and approach you in a more fully informed way saving you time and money.

Next: Part 2 Marketing and Advertising Online

To really experience the advantages of advertising online you need to understand the types of online advertising available and have an effective strategy with the appropriate choice of advertising media.

Part 3 Where to Start

The purpose of your website is to find new customers and increase profits so you need to answer the question: What are Search Engines? They are very important to your Small Business marketing.

Part 4 About Websites

Part 4a Business Websites

Whether you use your website as a simple one page site with your contact details or as a marketing tool to sell goods and services online, a web presence is a smart business move.