What is Website Traffic?

Basically website traffic is how many people visit your website. The more people that visit your website the more likely you are to increase your customer base and your product sales.

How do I get search engine traffic?

One way is to get listed in the Search Engines and for your site to come up, ideally, on the first page of search results when a person puts in a search term related to your business. In order for this to happen your website must be built to be Search Engine friendly.

The other way to be listed in the first page of results is to pay for advertising with the search engines. This paid advertising is generally referred to as Pay per Click (PPC) advertising where you are only charged for the advertising when someone clicks on your ad. There are also sponsored ads as well.

There are millions of websites on the Internet and to have a first page ranking with Google or Yahoo is worth a lot to your business. It is not an easy task and it is best to build your website from scratch with the search engines in mind.

How do I make my site Search Engine friendly?

You make your website search engine friendly by having your site optimized for the Search Engines preferably as it is being built; Search Engine Optimization (SEO). It is your website developer’s responsibility not only to build your website but to make sure it is a success and does all the things you expect it to do. SEO is therefore part of your marketing strategy before your website is even built. Your web pages need to be constructed so that they are easy for the search engines to read and index.


Search Engine Optimization may involve:

• Keyword research to find the words and phrases people are using to find your type of business. Choosing a set of keywords that have the least competition therefore you have a greater chance of ranking higher in the search engines result page for those keywords

What are Keywords?

• Writing content for your website using specific keywords that your customers may use to search for a business such as yours
• Writing content that provides information about your product or service which may be of interest to people
• Submission of your website to the search engines. The big search engines index your site but there are many small search engines that will provide traffic if you submit your site to them
• Building a website that is easy for the search engines to read and index (i.e. no Flash, Javascript, frames, image maps etc.)
• Making the website easy to navigate
• Building good quality links by creating partnerships with businesses on the web that are similar to yours. Every website owner should employ a Link Building Strategy for their website

A website built without these guidelines will, over time, want to boost their web site traffic due to poor results. They will most probably need to engage the services of an SEO company to improve search engine placement for their site using the above methods.


What other methods can I use to bring traffic to my website?

• Create valuable, original content about your products and services and this will go a long way to building traffic

• Let your customers know who is behind your business. People need to trust the people they do business with. Don’t be afraid of putting some personal information about yourself on your website.

• Treat your customers with respect through your dealings with them and they will share your website address with friends and family and recommend you in there travels around the web. Word of mouth recommendation works just the same on the Internet as it does in the offline world.

• Write Articles in your area of expertise and distribute these to websites looking for quality content; this strategy is called Article Marketing. In these articles provide a link to your website and over time receive hits (visits) to your website as more people read your articles.

• Put your web address on your vehicle, business cards and in your print ads.

Other Resources:

Search Engine Watch - (for those who really want to get involved in this information)

Website Promotion Directory

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