A Facebook Page – Social Media Marketing at its Best

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Facebook Pages:

• Are for any entitiy, club, council, project or business
• Must be created to represent a real public figure, artist, brand or organization
• May only be created by official representatives of that entity

Page Functions:

• Send updates to fans
• Announce events, special promotions, new products and latest news
• Use Notes to add RSS feed and view friends feed
• Users add themselves as fans
• Fans can write on the wall, purchase products, learn about special promotions, upload photos, join other users

Page Properties:

• Visible to everyone on the internet not just Facebook users
• Multiple pages
• Unlimited fans
• Message all fans
• Can add rich media and most applications
• Can get visitor statistics – users, time online, demographics
• Visitors need to a member of Facebook to participate in discussions on message board
• Page Admin can invite fans and then those fans can invite others to become fans – viral in nature
• Admin identity is kept private
• Are indexed by Google
• Can work on your Facebook Page behind the scenes and then publish
• Activities do not go into News feed as with Groups; most visible when people become a fan and fans upload photos or video to your page

Please note: Your Page title cannot be changed once it is set up. Choose your business category and if you are not happy with the information fields available then delete the Page and start again until you are happy with the fields available.

Facebook Applications: Easily add Facebook Apps tailored to your business to your Facebook Page.

10 best Facebook Applications for Business

Facebook: “When your fans interact with your Page, stories linking to your Page are sent to their friends via News Feed. As these users click through and interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.”

Facebook Notes can be used in a similar way to blogging. Add Notes to your Page and Facebook users can subscribe via RSS.

Facebook Events can be used to create events pages for launches, openings or any other online or offline event then invite fans along. They can accept or decline or maybe your invitation and reminders of events will come up in their Facebook home page.

Facebook Insights: A statistics package that provides information about activity, fan demographics and ad performance and trends. Allows you to improve your Page and how you use it, determine where you need to target your advertising and increase traffic to your Page and your website.

Facebook Ads: Purchase Ads to increase the viral distribution of your Page.

Use your Page to regularly add engaging and useful content, let fans participate in discussions and expand distribution using Facebook Ads.

Current advice from those using Facebook for business is to create a Facebook Group and a Page for maximum flexibility. Make your Facebook Page 100% professional and include a link to your website. The number of fans and the activity on your Page is a strong endorsement of your business/brand and can create huge interest in your business/product.

My services include:

* Social Media Strategy & Action Planning

* Social Network Profile Set-up and Management

* Twitter Marketing

* Facebook Marketing

* Online Video Marketing

* Online Reputation Management

* Social Media Content Marketing

Need Help setting up your Facebook Page? Contact Me

Facebook Page for Online Marketing Small Business

Facebook Page 101

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