Implement a Cost Effective Marketing Strategy

As a part of your integrated online/offline marketing mix get your offline advertising sorted first. Your website address should be on all your offline media such as business cards, print ads, brochures, on your car and business directory listings. Remember that your website becomes the hub of all your advertising.

Now to your online advertising ……...

The customer that costs the least is the one referred by a satisfied customer. Make sure you actually have satisfied customers by continuing to provide top quality customer service. Do whatever it takes to make this happen. Implement systems to make it easy for these satisfied customers to refer others to your business. A referral rewards program which rewards customers for referring others to your business is an excellent strategy. These programs are one the easiest, safest and cheapest ways to increase your customer base.

Your second wise investment happens after careful research into the types of online advertising mediums available to you. Your decision will then be to either engage the services of an online advertising company to take care of your online marketing campaign or to do it yourself. If you are very new to the internet I wouldn’t recommend doing it yourself. You are far better off sticking to what you know; your business.

Be careful when choosing online advertising services. Go to Part 3: Where to Start and read the section Who to Trust to Assist you with your Online Advertising to check the legitimacy of companies on the Internet. Beware of companies who exaggerate expectations.

Advertising online can be quite complicated as there is so much information on the net and so many forms on online advertising. Don’t make hasty decisions and try out different kinds of advertising one at a time then put your money into what works. Being cautious and careful about this will reward you into the future. Make sure your expectations are not too high and give your techniques time to work and you will have a successful cost effective marketing strategy.

Here is a list of affordable online advertising to get you started.

• Search Engine Marketing (SEM) includes Pay per Click (PPC) Advertising or Sponsored Ads at the search engines.

• Email Marketing is a powerful and cost effective marketing tool.

• Articles Marketing is a cost effective marketing technique that will bring targeted traffic (potential customers) to your website.

• Press Releases are another low budget marketing technique you can use to promote your small business website.

Next: Part 3b Affordable Online Advertising

Part 3a Cost Effective Marketing Strategy

With your marketing plan and budget firmly set now you can implement your cost effective marketing strategy and invest your money wisely for the best results for your business.

Part 3b Affordable Online Advertising

Here you will learn in greater detail about affordable and effective online advertising. You can use one or several of these avenues and with good tracking procedures you will have your finger firmly on the pulse for your business goals.

Part 4 Return on Investment

Tracking return on marketing investment is an essential task to ensure you have an effective marketing and advertising program. If you can successfully track your ROI you will have mastered effective online advertising which will save your precious time and money.